Latest Headlines
NEW DELHI: Star Sports Friday announced its partnership with the Asian Legends League as official broadcast partner for the next three seasons,…
BENGALURU: In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India Pvt. Ltd. Friday announced its…
LONDON: To cement Gatorade's commitment to transforming participation in sport across the world, the PepsiCo drinks brand is launching its global…
Oakley, a sports performance eyewear, launched the latest chapter of its campaign "Be Who You Are", fronted by brand ambassador Rohit Sharma.…
Boldfit, a name in the fitness and sports industry, unveiled its new logo, marking a milestone in the company's journey of innovation and quality…
CNN International Commercial (CNNIC) and WBD Sports Europe have partnered to provide top-tier, scalable "programmatic guaranteed brand solutions…
Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organization, for the development of branded content…
MUMBAI: India’s growing reputation as a potential racquet sports hub is all set to get a massive boost with the launch of the World Pickleball…
The Walt Disney Company is expecting International Cricket Council (ICC) digital rights, which is held by Disney+ Hotstar, to cuase losses in its…
The Board of Control for Cricket in India has released a Request for Proposals (RFP) for the appointment of a creative agency. "The BCCI…
The merger of Star India with Reliance Industries is expected to be closed by the first half of 2025, The Walt Disney Company said in a regulatory…
The International Cricket Council thursday announced a four-year extension to its global partnership with Aramco, one of the world’s leading…
A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very…
United World Wrestling (UWW), which has been operating in lock-stop with the tainted Wrestling Federation of India for months now, has suspended…
MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and…
Football fans around the world now have a day to celebrate the world’s most popular sport every year – May 25. The United Nations General Assembly…
LONDON: The Premier League and Fanatics Collectibles have today announced a landmark multi-year trading-card partnership. Fanatics Collectibles…
MotoGP has announced a new global partnership with Qatar Airways, joining the airline’s portfolio of premium sports partnerships. Qatar…
Sportswear major adidas has announced that Candace Parker is now entering a new chapter as president of adidas Women’s Basketball. Parker…
LOS ANGELES, Calif.: Lexus and the World Surf League (WSL) announced an expanded partnership following a successful kick-off to the 2024 WSL…